Squarespace,

at scale.

For organizations where the website touches every department, everyone has opinions about it, and someone is always waiting on an update.

Built for organizations, not for easy.

Kristine Neil Studio clients are pretty easy to recognize. Multiple stakeholders with real opinions. Content that has to survive a review process. At least one bad redesign story they'd rather not repeat.

They're regional and national organizations with a website that's been quietly embarrassing them for years. Comms directors who know their site isn't doing the work it should. Nonprofit leaders who need the whole operation to just - finally - function the way it's supposed to.

What they're looking for isn't just a redesign. It's a web presence that's been thought through - architecturally, editorially, and operationally - so it doesn't quietly become the site everyone works around instead of with.

If any of this sounds familiar, you're in the right place.

Most redesigns fix the look. The hard part is everything else.

The visual design is the easy part. The harder work is how content is organized, how your team actually maintains it, and what happens to the parts nobody thought about until launch day.

Information architecture comes first - content hierarchy, navigation logic, CMS usability - before anything gets designed. The goal is a site your team can run without a developer every time something changes.

A website doesn't exist in isolation - and the integrations that look simple on the surface are often where things quietly break.

The Platform Isn’t The Problem

The problem is usually the people brought in to build it. Developers who knew the code but not the organization. Designers who knew the aesthetics but not the workflow. A site that looked good at launch and became a maintenance problem six months later. We've spent years learning exactly what Squarespace can and can't do at organizational scale - and how to design around its constraints so they don't become yours.

A lot of our work is with organizations moving off WordPress - not because WordPress is wrong, but because the maintenance overhead, the developer dependency, and the CMS that nobody on the content team wants to touch have quietly become the real cost.

Good design is table stakes. We also make sure the CMS is configured for the people who have to live in it, and that your team can take it over without needing us in the room.

Already on Squarespace and just need it to actually work? Our approach handles that too.

The Studio

Not an agency. A focused practice. Founded and led by Kristine Neil - a former agency owner. She knows exactly why that's funny here.

  • Kristine has 20+ years in web design, 13+ of them on Squarespace. A Squarespace Platinum Partner, Certified Expert, and Community Leader, her work spans UX and communication strategy, eCommerce, nonprofit infrastructure, and complex content architecture. An MBA and a background in communication and political science turn out to be useful when a project involves organizational messaging, stakeholder navigation, or anything that has to survive a board presentation.

  • When a project calls for specialists, the Studio brings in people Kristine has worked with long enough to truly trust: content strategists, developers, brand designers, the best fellow Squarespace experts. Not a bench - a network with a genuinely high bar, assembled over years of working on projects that don't have much room for error.

  • Kristine is hands-on in everything the Studio takes on. Which means when you're our client, you're working with a senior creative director from first conversation to final handoff - not getting introduced to a team you've never met after you've already signed.

  • The Studio's portfolio is primarily private - the organizations we work with tend to prefer it that way. Get in touch and we'll share work that's actually relevant to what you're building.

Ready to talk scope?

If you have an RFP, a project in early planning, or just want a straight read on what a serious redesign would actually involve - reach out. You'll get an honest answer about fit.